A curious mind. A creative instinct.
GOOD
IDEAS.
GREAT
IMPACT.
I’m Prernaa. A marketer & strategist connecting
brands, people, and the ideas that move them.
Start with a
better question.
A FEW BRANDS
IN MY STORY
LESS TALK.
MORE PROOF.
From the first “what if” to the final experience.
A selection of ideas I helped bring to life.
Showing 6 projects
A LITTLE CONTEXT
CREATIVE INSTINCT.
Measurable impact.
brands managed
campaign views
campaigns executed
Career figures reported in my Canva portfolio. Social-media insights are dated October 2025 unless a case study states otherwise.
Marketer. Strategist.Sports enthusiast.
A STRATEGIST’S HEAD.
A STORYTELLER’S HEART.
I’m a marketer, strategist, and sports enthusiast with experience across agencies, brands, and sports ventures. From building my own pickleball platform to working on campaigns for established brands, I’ve always enjoyed bringing ideas to life.
Whether it’s developing a brand strategy, creating content, producing a campaign, or bringing a live event together, I love being involved in the process from start to finish.
Today, I’m pursuing a Master of Media Science at Boston University, with a concentration in Marketing Communications Research—adding consumer insight and research to the creative toolkit.
GOOD WORK IS
a connected process.
Pick a point. Follow the thinking.
Curiosity before conclusions.
Consumer research, audience behaviour, and cultural context help me find the right problem before shaping a solution.
Explore the research ↗BEHIND EVERY
“WHAT IF?”
At Boston University, I study what makes people choose, connect, and come back.
ACADEMIC RESEARCH · NOT CLIENT ENGAGEMENTSCONSUMER INSIGHTS / SPRING 2026Starbucks & coffee-shop choices+
Two complementary quantitative studies examining college students’ coffee-shop preferences and purchase intentions. Designed a Qualtrics survey and analysed 105 valid responses from 156 collected.
Used factor analysis, regression, reliability testing, correlation, and ANOVA. Consumer attitudes explained 33.1% of the variance in purchase intentions.
BOSTON UNIVERSITY · CM723 & CM724MARKET RESEARCH / FALL 2025Chipotle & restaurant preferences+
Analysed 180 survey responses using SPSS to understand college students’ quick-service restaurant preferences, consumer attitudes, and purchase behaviour.
Translated the findings into strategic marketing recommendations presented to faculty.
BOSTON UNIVERSITY · CM722DIFFERENT WORLDS.
ONE THREAD.
A love of ideas—and the work it takes
to make them happen.
2026 — PRESENTBoston UniversityWriting Fellow & Graduate Teaching Assistant+
Supporting student writing, media studies, and multimedia storytelling alongside graduate study in Media Science.
JUN — AUG 2026AccentureSenior Marketing Analyst Intern+
Supported Tech Next Challenge 2026, coordinating 100+ campaign deliverables across creative, communications, digital, and event workstreams.
JAN — JUN 2025HOTCULTMarketing Manager+
Led employer branding, founder visibility, content, and internal communications, managing a ₹1 crore marketing budget across brand-building initiatives.
JUL 2024 — SEP 2025PaddleOut PickleballCo-Founder & Marketing Head+
Built the brand, community, partnerships, and tournament operations. Hosted 10+ tournaments and grew a 150+ member community.
NOV 2022 — SEP 2024Owled MediaSenior Solutions Strategist+
Led campaign strategy, client relationships, production, website revamps, and creative execution across brand retainers and major projects.
2021 — 2022UrbanKisaan & Social PangaMarketing Manager / Associate Social Media Specialist+
Built experience in brand launches, social content, influencer partnerships, client servicing, and campaign production.